New conference formats in the digital age by way of the example of the re:publica

First published: Prof. Dr. Ulrich Wünsch (ed.), Handbuch Erlebnis-Kommunikation (The Communication Experience Manual). Fundamentals and best practice for successful events, 2nd fully revised and expanded edition, Erich Schmidt publishing house. In the following, we will discuss the new challenges facing organizers of conference formats in the "digital age", and illustrate their influence using the example of the re:publica. After an overview of the history of the re:publica and its topics, the creative spaces and opportunities for contributors, sponsors, participants or partnerships will be highlighted. In addition, the particular importance of the event venue,…